SEO Strategy is one of the biggest concerns for people considering starting a search engine optimization (SEO) strategy is the time it takes to see results. Depending on when you start, how competitive your industry is, how much you invest, and a handful of other variables, it will likely take you weeks, if not months, to start climbing the rankings and generating more money. organic traffic to your site. Sometimes it can even take years.
Can you afford to wait months to develop an SEO strategy?
So if your business is eager to grow or you are struggling to generate profits like it is now, can you really afford to wait months for SEO Strategy to develop?
Why SEO takes so long
Before we can understand the costs and benefits of waiting for an SEO strategy to develop, we first need to understand why SEO takes so long.
SEO increases your search rankings, but it takes time.
In case you didn’t know, SEO is all about increasing your ranking in Search Engine Results Pages (SERPs) for terms related to your brand and business. Over time, you’ll optimize your website for specific keywords, write great content, earn a better reputation, and eventually build the domain-level “authority” needed to rank higher.
This is a tedious process for several main reasons:
- It takes a lot to move the needle of authority. If a complete stranger gave you just one piece of advice that worked, would you trust everything he or she tells you from that point on? Probably not. But if you get 10 or 15 great tips from them, without any bad advice, you might feel a strong sense of confidence in their judgment. When Google rates websites, it goes through a similar sequence of considerations. One good article isn’t enough to prove you’re an authority on a topic (in most cases); instead, it takes months of consistently good parts to establish yourself as a reliable source.
- Going too fast can hurt you. Let’s say it takes 50 good articles to start seeing SEO momentum (but keep in mind that there are over 200 ranking factors, stretching beyond your content). Why not just pump out 50 items in week 1 and call it a day? While there are no explicit penalties for posting too much content on your own site, Google is wary of spam and rank manipulators. If you try to push too far, too fast, it will only work against you. Seo Strategy will help you in that case aswell
- There is competition. In addition, the competition in your industry is probably already flourishing. If you step into an existing industry (and don’t build a new one from scratch), there are probably dozens, if not hundreds, of competitors who have spent months or even years climbing the SERPs. You will have to do even more work than them if you are to have a chance to dethrone them.
Return on investment and the timing conundrum
As a aspiring search optimizer, it can be intimidating to recognize how long it takes to see results – and that there aren’t any real shortcuts. So, is it even worth pursuing SEO?
The short answer is yes, at least for most brands, because of the remarkable return on investment (ROI) that becomes possible after a sufficiently long period of investment. Most of the assets you acquire and the changes you make for SEO will be permanent; for example, the backlinks you create will stay indefinitely, and every piece of content you create can remain relevant as long as you update it periodically.
Since you will accumulate these permanent assets, your benefits may accrue over time. Plus, as you move up in SERP rankings, your organic traffic will skyrocket; the vast majority of search engine traffic comes from the top 3 rankings of a SERP, so going from Rank 6 to Rank 3 is huge, and moving from Rank 3 to Rank 1 is even more important.
Together, these effects translate into a strategy that outperforms almost any other marketing SEO Strategy when it comes to ROI.
Compensate for the slowness of the ramp-up
Unfortunately, this attractive return on investment does not make the “slow start” problem go away. If your business is in desperate need of customers now, or if you don’t have consistent revenue to justify continued investment in SEO, there are several ways to compensate for the surge, including:
- PPC Ads. Pay Per Click (PPC) ads have the ability to drive traffic instantly because you will only pay for the people who click on those ads and come to your site. It’s also a smart way to get people from search engines to your site – and a good practice for creating and perfecting landing pages.
- Internal and periodic referencing work. You don’t need to hire a seasoned SEO veteran or work with an official SEO agency – at least, not right away. You can learn the basics yourself and start doing some of the ground-level work on your own, in your spare time, to build momentum.
- Content and collaborations submitted by users. You can also collect user-submitted content and collaborate with other contributors to start developing SEO content – without putting too much of a strain on your schedule or budget.
SEO is not a perfect strategy, but it is incredibly beneficial if understood and used correctly. Even its initial slowness can be easily offset with the right approach – and in just a few months, you could be capitalizing on a significant flow of organic traffic generated by your efforts.
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