Tuesday, May 11, 2021

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HomeFashionFashion Brands Copying Indie Designers Is A Big Problem

Fashion Brands Copying Indie Designers Is A Big Problem

Many claim that popular influencer Danielle Bernstein of WeWoreWhat has crossed the line in all ways and standards. In the last three years, she’s found herself in the center of a storm of plagiarism accusations, accused of “closely emulating” the original designs of at least nine brands — many of which are small labels that include Second Wind, The Great Eros, and Grayscale — according to an investigation by Business Insider. (Other brands mentioned included Tiffany & Co., Live The Process, Cecilie Bahnsen, Dolce & Gabbana, and Are You Am I.) The report, which came out in January this year, included interviews with two past employees from Onia (a swimsuit brand that produces Bernstein’s WeWoreWhat line) and 26 “fashion insiders,” whose experiences with Bernstein were used to suggest a pattern of behavior “that flouts industry norms against imitation and risks running afoul of copyright law,” according to Business Insider. One former Onia employee told the publication about a time when Bernstein brought in a floral swatch from Dolce & Gabbana and allegedly asked the employee, a designer, to “create something similar” for her line with the swimwear brand. 
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