Gillmor Gang: Time Delay – TechCrunch
Writing our way out of where we are is tricky. Words come fairly easily, each measured for their emotional weight in the flood of issues we face. This paragraph may disappear as I find my land. Mandates, Cuomo, Olympic mental gymnastics, where we were two weeks ago and how it relates right now. Triangulons: forget about Trump. Forget about the Republicans and Progressive Democrats who together are slowing the passage of the bipartisan infrastructure bill. Forget the breakouts and half-truths, talking points to fill airtime until the real rubber meets the road.
Don’t forget the courageous athletes who dare to fail for the safety of their colleagues. Celebrate officials and tough personal choices that lead us to honesty, empathy, purposeful choices that will distinguish between malicious fraud and actual results at the ballot box. If politicians refuse to answer questions, draft laws to remove them from the process itself. Keep the media on fire that they claim to scrutinize in their choices for coverage, debate, and commercial breaks.
We had an argument over how long it took to record a show and release it here on Techcrunch in a post-produced way with music added, previews produced to promote the show, and an article that’s sort of contextualized. from the show about two weeks ago. While generating the text, I noticed that the delay serves to dilute the real-time urgency of the conversation with what ends up being a fair amount of context derived from what actually happened. News is always touted as the first draft of the story, but the constant need for ratings creates that underlying pressure to convert stories from a preview to a controversial clickbait.
Passed through this gas filter, black and white becomes more shades of gray, less subject to the attitudes of individual Gang members and more in tune with the sense of the group as a whole. Take the perpetual struggle between social media giants and antitrust pressure to regulate the worst aspects of the social storm. One party denounces attempts to curb the success of these companies in developing audiences and unprecedented power in the market – a version of “If it ain’t broke, don’t fix it”. The other part says it is indeed broken and needs to be fixed by breaking these new monopolies born out of user satisfaction with the flow of comments, sarcasm and family news. Or maybe the battle lines are drawn around individual rights versus the collective good, such as with the struggle to bring COVID under control through vaccination warrants. In the midst of these hard-coded partisan positions, there is potentially something softer than being right and more powerful in his sense of compromise.
In the case of warrants, the subject comes up with each program. The immediate news may be New York City’s new rules governing access of vaccinees to indoor restaurants, gyms, and entertainment events, but the greater abstraction is the gap between the federal government’s lack of power to effect a nationwide mandate and governors’ policy in the red with states pushing back all mandates, blatantly prohibiting local governments from protecting their citizens from the impact of the unvaccinated. Two weeks ago, nothing seemed possible to alleviate any aspect of the crisis. Today, New York’s decision may encourage more people to act now to protect themselves; data shows a doubling of new vaccinations in the most affected states. In turn, the media includes this promising data in their stories, pushing the most partisan memes to the edges of the cover. The net result is a more flexible narrative that speaks to the old-fashioned idea that the government can actually do certain things, which in turn helps reduce the mistrust that fuels many hesitant about the vaccine.
The return to the new normal drives most of the discussion about the mandate. The accelerating digital transformation of the pandemic appears to reflect a growing understanding that we will not be returning to post-pandemic anytime soon. Instead, there is the realization that what we see as survival is a foreshadowing of how we will live both at work and at home. We talk about our creative heroes on the show, many of whom have become household names streaming through public performance stages and media networks. Streaming has revolutionized both Hollywood and news networks, whose business models and value propositions are under attack by technological social media. Facebook says video now occupies more than 50% of the time on its network. Amazon’s ad revenue is growing rapidly to counter the control of Google and Facebook in ad markets. Digital Advertising Consumes the Upfronts Linear Delivery Market.
We often talk about the economy of the creators, a red flag of the media which waves the red flag in the face of the bull of the mainstream media. The Information, a subscription-powered tech journal, looks like what the Substack newsletter and Twitter Revue startups will look like when or if they grow up. The Clubhouse social audio clones offer a similar promise of escaping the long tail in viable competition for the realigning media companies Fox, CNN and MSNBC. At either end of the spectrum, the promise of success collides with the exaggerated reality of too many hours searching for useful differentiation or unrealistic chances of escaping the noisy belly of non-professional media.
While the numbers don’t seem to add up for creators, neither do they. Once the feature war sets in, you’ll see a fragmented array of star writers on Substack and Facebook, and very few outlets for influencers and talent to bubble up. The adoption by enterprises of these tools could prove to be a growth opportunity for enterprise versions. Is it enough to keep the technology in the game? Maybe in two weeks we will find out.
from the Gillmor Gang newsletter
The Gillmor Gang – Frank Radice, Michael Markman, Keith Teare, Denis Pombriant, Brent Leary and Steve Gillmor. Recorded live on Friday July 23, 2021.
Produced and directed by Tina Chase Gillmor @tinagillmor
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