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Key Differences Between Shopify and Shopify Plus?

Shopify and Shopify Plus are both similar tools for ecommerce, designed for different sizes and types of businesses. Shopify is aimed at small to medium-sized businesses, while Shopify Plus was created for large businesses, corporations, and B2B operations. There is some overlap between the two, but generally one will meet your needs much better than the other.

Shopify is often seen as a, effective way to start an e-commerce business. The ability to offer online and offline sales with Shopify Point of sale system is just one of the ways that Shopify has revolutionized the way small and medium businesses do business online. Shopify also has an intuitive backend and a wide array of free tools, features, and even eCommerce courses.

Shopify Plus, on the other hand, was created for businesses that were too large for Shopify’s platform to function as intended. The introduction of Shopify Plus to the Shopify family has enabled big players in virtually every industry to use Shopify’s robust platform.

Let’s see the most significant differences between Shopify and Shopify Plus.

Shopify Plus comes with your own personal support team

One of the most notable differences between the two products is that Shopify Plus has a dedicated and personalized support team, unlike Shopify. Shopify Plus assigns your own Solutions Engineer to your business, who is available to answer all of your questions and resolve technical issues. Your Shopify Plus solutions engineer can also help you integrate components that you might have issues with.

Shopify assigns each Shopify Plus account a Launch Engineer, who is responsible for helping you migrate to Shopify Plus, as well as educating you about the new tools you have now. If you can’t tell from these services, Shopify Plus has a high price tag compared to Shopify, but for large companies, the increase in sales is worth it.

The overview dashboard is only available on Shopify Plus

Overview Dashboard is a premium feature available for businesses only on Spotify Plus. This special analytics tool shows you important information at a glance and allows you to integrate multiple Shopify stores.

The information included on your overview dashboard includes sales data, orders, online visitor data, and sales channel comparisons. Plus, you can compare datasets from any date range, helping you quickly assess what is working well and what needs to be improved. For many businesses, this feature in itself comes at a price. Shopify Plus is worth the investment.

While understanding your metrics and analytics more intuitively, the overview dashboard is also a way to make your overall workflow more efficient, saving you time and allowing you to pivot on marketing and sales strategies.

Shopify Plus gives you more customization options

The more unique and professional a business website, the more intuitively consumers will trust the brand.

A Shopify Plus storefront has more customization options than Shopify, and allows you to create unique UX strategies. In addition, UX strategies can be changed coding level with Liquid, a template language created by Shopify itself and written in Ruby. Liquid is intuitive and easier to learn than other programming languages ​​and is preferred among novice and seasoned web developers.

From your home page to your ccustomer checkout experience, the ability to create a unique and branded eCommerce page is invaluable when it comes to building trust with your customer base. Shopify Plus was designed with creative control in mind.

The brand’s aesthetic cannot reach its full potential when limited to a small number of designs and color schemes. Customers are less likely to trust a brand that appears to be a cookie-cutter version of several other similar competitors. The ability to completely personalize your customer experience will increase your overall sales and improve your brand’s reputation.

Shopify Plus gives you unlimited staff accounts

Another major benefit of Shopify Plus is that it gives everyone in your business a personal account for your business. Shopify limits staff accounts to a certain number, depending on the level of plan you’ve chosen for your business.

This is especially important if you are planning or have experienced strong growth in your business, so that you don’t find yourself stuck in an inefficient system. Shopify Plus was created with growth and fluidity in mind, so if you have five staff today and 50 tomorrow, their system can handle it in style.

Not only is the option for individual accounts with specific access effective, it also allows for an additional layer of protection. Permissions can be set for different levels of access, preventing employees from making drastic changes that could affect the functionality of your site, whether inadvertently or not.

Exclusive API integrations and access to special apps

Shopify Plus has a huge amount of unique apps and API integrations which are not available to regular Shopify users. These are typically designed to focus on improving conversions and efficiency both on the front and back end.

Some common examples of third-party app integrations include GiftCard and Multipass. These types of integrations address specific needs that help your business run more smoothly. For example, GiftCard allows your business to create and manage gift cards, which can be incredibly lucrative. Likewise, Multipass creates an effortless sign-in experience by allowing consumers to sign in with the same email address they use on your website.

Shopify Plus gives you access to groups and resources that aren’t available with a typical Shopify option. Plus, Shopify Plus has an exclusive directory of partners who share their ecommerce knowledge so you’re always on the cutting edge.

While Shopify Plus offers a diverse range of third-party apps, you can also create your own private apps, alone or with partners on Spotify Plus. Your applications can be used for create custom features you want for your website, or they can be marketed to a wider audience.

Wholesale channels are only available on Shopify Plus

If you’re a business-to-business wholesaler, Spotify Plus is probably the best way to go. A milestone in e-commerce, wholesale channels allow you to focus only or partially on B2B Marketing and Sales Strategies.

Shopify Plus is designed for B2B wholesalers, but can also be used to create elegant solutions for B2C models. In fact, you can structure multiple businesses in Shopify Plus however you like; Shopify Plus creates a system that can organize and separate analytics and plans for each storefront you own, and you can even create a set of passwords for each of your efforts.

How much does Shopify Plus typically cost?

Considering that Shopify Plus offers premium features, it’s no surprise that it comes at a higher price as well. Shopify Plus has a pricing structure designed for large businesses and corporations, so if you work in a small business, that might seem like a lot. However, if you can save a lot of money by not hiring a large number of staff, and you can enjoy the increase in your conversions On a large scale, Shopify Plus is just another drop in the bucket.

Shopify Plus offers plans that start at $ 2,000 per month, or 0.25% of your overall sales, capped at $ 40,000 (whichever is greater). If you’re a small business, the benefits of Shopify Plus probably don’t outweigh the cost. However, if you run a large business or a large business, the money Shopify Plus saves, along with the increased sales, is usually worth the onboarding.

How to Use Shopify Plus to Take Your Ecommerce Site to the Next Level

If you’re a small business owner, you probably won’t be taking advantage of all that Shopify Plus has to offer, and the cost is usually way too high. In this case, the normal Shopify platform has many features that are better suited to your business model.

However, for large businesses, Shopify Plus can help you move your business forward with its unique personalization features, dedicated support staff, and exclusive API integrations and apps that help you improve your bottom line. If you have a business-to-business business or own a large business or organization, Shopify Plus has some hard-to-beat features for the price.

When migrating to Shopify Plus, make sure you take full advantage of their support team, including their Solutions Engineer and Kick-off Engineer assigned to your business. You should feel comfortable asking them any questions you might have and asking for help when incorporating new apps or design features.

If you have multiple Shopify stores, Shopify Plus is able to create a much more efficient workflow, keeping everything in one place and allowing you to monitor all of your analytics and sales data on one dashboard.

Finally, use unlimited staff accounts giving all your relevant employees access to the information and tools they need to be able to excel at their jobs and make everything run more smoothly.

Image credit: photomix company; pexels; Thank you!

Sean richards

VP Strategy & Partnerships for Vincit

Sean Richards is the Vice President of Strategy and Partnerships for Vincit. Prior to Vincit, Richards provided business development, digital marketing strategy and partnership development for several well-known companies and marketing agencies in California and Arizona. He holds a bachelor’s degree in Design Management from Arizona State University.



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