It’s no secret that Netflix has dominated the streaming market for quite some time now, even with stiff competition from services like Disney +, but a new report suggests it wants to get into the video game industry as well. . The Information report, citing “people familiar with the situation,” reveals that it has approached key figures and game industry veterans to recruit an executive to oversee an expansion in video games.
The suggested approach appears to be the Apple Arcade business model, which allows consumers to pay a fixed fee to access and stream a number of games through the service. Apparently, it has not yet been decided whether it will look to develop games on its own or with external publishers. However, he has reportedly confirmed internally that these games will not include advertising.
Netflix has very publicly expressed its willingness to bring more Netflix content to the video game market, even hosting a panel about it at E3 2019. The streaming giant has already released games based on the Stranger Things license, but this is the first time he has done so. discussed streaming games from its own bespoke platform.
In response to the report, a Netflix spokesperson told The Information, “Our members appreciate the variety and quality of our content. This is why we have continuously widened our offer, from series to documentaries, including films, originals in local languages and reality TV. also like to engage more directly with the stories they love, through interactive shows like “Bandersnatch” and “You v. Wild ”or games based on“ Stranger Things ”,“ La Casa de Papel ”and“ To all the boys ”. So we’re excited to do more with interactive entertainment. ”
In a 2020 earnings call (transcribed by The Motley Fool), Netflix co-founder, chairman and CEO Reed Hastings discussed his desire to get into the video game industry. Reed said that “video games [are] a great and interesting area, it has a number of aspects in terms of changing multiplayer, changing esports, PC games ”.Netflix recently sought video game licenses to create original content, following the success of shows like The Witcher.
Upcoming Netflix shows based on video game licenses include: Resident Evil: Infinite Darkness, Assassin’s Creed, Sonic Prime, and Cyberpunk: Edgerunners. We would still love to see this seemingly canceled Legend of Zelda Netflix show, thank you. And there are a number of other video game properties that we’d love to see become Netflix shows, while we’re at it.
With more and more competitors entering the streaming market, It will need to continue to adapt to be competitive and stay ahead. Given that the video game market has been pretty much spared from Netflix’s direct competitors so far, this could be exactly what continues to give them the edge as the streaming war escalates.
Liam Wiseman is a freelance news writer for IGN. Follow him on twitter @liamthewiseman