Pokemon adds Mabel to 25th anniversary celebration with new song and video
The Pokémon Company International has announced the addition of BRIT Award recipient Mabel to the list of global artists participating in the Pokémon 25th anniversary celebration. Today, Mabel is releasing “Take It Home”, a new song recorded exclusively for the upcoming compilation album P25 Music. The song’s launch is accompanied by a new music video featuring the pop star and iconic Pokémon, including Jigglypuff and Pikachu.
“The fun official ‘Take It Home’ video shows Mabel trying to relax in her hotel room after a busy day. Flipping through the channels on TV, she is delighted to find a Pokémon channel. Comforted by the adored characters, she falls asleep. In her dream, she follows a Jigglypuff down a hallway, and together they explore the hotel, which has been transformed into a dark but sparkling dream world. Mabel takes the stage, joined by a troupe of dancers, and a Pikachu makes an appearance. Watch the video, which was directed by Sophia Ray (Ella Eyre, Little Mix, Amber Mark) and shot at the iconic Savoy Hotel in London, HERE.
“I’ve been a Pokémon fan for years, so I jumped at the opportunity to join the P25 program,” Mabel said. “I had so much fun working with Pikachu and my all-time favorite Pokémon Jigglypuff for the ‘Take It Home’ video. I hope fans love the song as much as I enjoyed working on it to celebrate Pokémon 25 years! ”
Source: The Pokémon Company