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Sensor Tower: U.S. spending up 40% for mobile tabletop games

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Table players have struggled during the pandemic. It is difficult to bring people together to play a board game or card game safely when you are in quarantine or without a COVID-19 vaccine.

In the United States and elsewhere, people are rolling the dice and shuffling the cards again (although some are taking a break as the Delta variant gains momentum). And others continued to play video games or webcams for fear of making others sick.

And Sensor Tower statistics confirm it. In a report released today, the mobile research company said mobile tabletop gaming has grown 40% over the past 12 months in the United States, grossing $ 703.8 million between August 1, 2020 and July 31. Sensor Tower analysis includes paid table games, such as 7 wonders, Ticket to ride, or Splendor as well as free apps like mahjong, spades, Yahtzee, and One.

I was curious about what Sensor Tower calls its “gaming taxonomy” for table games and what fits the category.

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“Our gaming taxonomy defines table games as titles that broadly incorporate the use of dice, tiles, cards, dominoes, and turn-based games in single-player or multiplayer competitions,” said Craig Chapple of Sensor Tower by e-mail. “Essentially, that usually means games that have historically been played on physical tables with physical coins. “

Research like this by companies like Sensor Tower gives developers, publishers and investors some pieces of the puzzle that is mobile gaming, the industry’s largest market. Free-to-play dominates, and while the same games tend to stay ahead, it’s useful to break down the industry by segments and sub-genres to find other successful players. And it can help people make decisions about what kind of games to create, acquire, or invest in.

The big winners

us mobile table top game spending august 2020 to july 2021 Sensor Tower: U.S. spending up 40% for mobile tabletop games

Sensor Tower research indicates that Solitaire: Grand Harvest was the highest-spend game by players for the period. This Supertreat game belongs to the solitaire / mahjong segment and has generated $ 115.3 million. Solitaire: GSN’s TriPeaks was # 2, along with Scopely’s Yahtzee with Buddies Dice # 3.

For premium games, the first 5 are:

  1. Monopoly (Marmalade Game Studio)
  2. The Game of Life 2 (Marmalade Game Studio)
  3. Hint: the classic mystery game (Marmalade Game Studio)
  4. The Game of Life (Marmalade Game Studio)
  5. Ticket to Ride (Asmodee Digital)

us downloads vs rpd by tabletop subgenre aug 2020 to jul 21 Sensor Tower: U.S. spending up 40% for mobile tabletop games

Downloads were, uh, going down. U.S. gamers installed 202.7 million games in the period, down 12% from the previous 12-month period (which includes the worst months of pandemic shutdowns and quarantines). While still declining year over year, board games fared better than other table game categories.

This is not much of a surprise, because while people still play a lot of games, they may not be looking for new ones as much as they were when COVID-19 first hit the world. times. The games with the most downloads for this period are Happy Color from X-Flow (a drawing and coloring game with 8.3 million installs), Uno and Chess from Chess.com (the classic has seen a resurgence since then. pandemic).

Gender growth

us downloads vs rpd by tabletop subgenre aug 2020 to jul 21 1 Sensor Tower: U.S. spending up 40% for mobile tabletop games

The solitaire / mahjong subgenre, according to Sensor Tower, is the main income generator of its four table subcategories (map, board, and drawing and coloring). Gamer spending grew 44% year-on-year, reaching around $ 310 million. It was also the most downloaded genre with 76.8 million installs.

Card games were the fastest growing genre, thanks to Phase 10: World Tour and Zynga’s Spades Plus. Gamer spending rose 83.6% to $ 101.3 million.

When it comes to revenue per download, the board game subgenre is king. It generated $ 6.3 per download for the period. Card games followed, followed by solitaire / mahjong.

Post-vaccine trends

The period of this report (August 2020 – July 31) overlapped with when the United States began to vaccinate its population. As of July 31, the Mayo Clinic shows that 49.7 percent of Americans are fully immunized. With more people able to play games in person, I asked Chapple how this affected spending and downloads from spring to July 31st.

“Like other genres, mobile tabletop games saw revenue increase in 2020 at the height of the first wave of the COVID-19 pandemic and lockdowns. Interestingly, however, spending by gamers in the genre has hit record highs this year, ”he said. “In the United States, mobile table game revenue grew 41.7% year-on-year in the first half of 2021 to approximately $ 389 million. July 2021 was also the best month ever for player spending in the genre, generating $ 70.5 million in the United States.

So it appears that mobile tabletop game companies are finding that the habits people have acquired during the pandemic persist for at least one more turn.

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