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7 Ways You Can Leverage Social Media for Your E-commerce Business

Social media is very popular in the field of e-commerce. According to Oberlo statistics, 54% of people search for a product on social media. Hence, an e-commerce business must have a prominent online presence on various social media platforms.

While many businesses are still lagging behind in the social media race, businesses that aren’t on social media are missing out on a huge opportunity to drive traffic, engage customers, and increase sales.

How to Leverage Social Media for Your Ecommerce Business

Social media users are increasing day by day. For an e-commerce business, it is extremely important to drive traffic to their website and attract customers. However, social media can help achieve this. But every online business is trying their handy social media. The competition is therefore increasingly greater. Here the question arises, how to stay ahead of the game?

To stay ahead of the social media race and gain a strong presence, here are the tactics for leveraging social media for your e-commerce business. Before that, let’s find out the importance of social media and leading social media platforms for e-commerce businesses.

Why is social media important for e-commerce?

Social media for e-commerce is used to advertise products. It helps build brand awareness, attract customers, and generate sales. Consider the following benefits of social media for e-commerce businesses.

  • Engage customers online
  • Attract customers in a relaxed way
  • Increase your online reach
  • Promote your brand online

Best Social Media Platforms For E-commerce Businesses


Facebook is the starting point for any e-commerce business. It has almost 2.6 billion active users, which means a few of your potential customers are active there.

If you haven’t created your Facebook profile yet, you are very much missing it. Start by sharing photos, ads, and links to the important pages on your site that you want customers to land on.


Instagram is another platform, mainly used to share photos of your products. Instagram has over 500 billion users, so it’s obvious that your potential customers are active on the platform. Online merchants can also create purchasable Instagram posts and tag products.

Buyable Instagram posts greatly simplify the buying process for sellers on Instagram.


Twitter is another platform with 330 million monthly active users. Sharing information and linking pages from your site is a great way to leverage the platform and generate traffic.

It’s also great for the customer experience. Connecting directly with and responding to customers is a great way to build relationships with your customers. You can also launch advertising campaigns on Twitter and attract customers.


LinkedIn is a professional platform and a perfect platform for B2B organizations. It has 772 million active users. Sharing valuable information about your products and services is an effective way to drive traffic to your e-commerce site. Ecommerce business owners can join communities and groups on LinkedIn to share information and reach more people.


If your target audience is young, Snapchat is the best platform for you. There are over 101 million active users of the platform. It’s a great way to share your behind-the-scenes photos. But only a few marketers use the platform. So now is the best time to start with the platform and stay ahead of your competition.


Pinterest is an image-based platform, perfect for sharing photos. The platform has 442 million active users, a supreme place for marketers to sell their products. “Shop the Look” is a new feature in Pinterest that allows customers to shop directly from the platform.


YouTube is a video marketing tool with 2 billion active users. There’s nothing you can’t find on YouTube. It even has the answer to, How to drink water. It means people are looking for every little thing on YouTube. Your product may be next. Uploading a video of your products and tutorials on how to use them will lead to increased traffic to your site.

What will you do to leverage social media for your e-commerce business?

  • Keep your customers happy

Keeping customers happy is one of the best ways to use social media for your e-commerce business. Happy customers are your business’ standard bearer and a lifelong follower.

Customers feel optimistic when they buy from you if they know their issues and problems are corrected quickly.

Managing customer issues through social media has the added benefit of letting customers know that you are going the extra mile to serve them.

Social media platforms are powerful tools for building relationships with your customers. Answering users’ questions gives them the impression that they are taken care of in a timely manner. Satisfied customers will also prove to be good word of mouth on social platforms. Thus, your e-commerce business will reach more and more users.

Your social media channels are the best way to let people get to know you a little better. Knowing that you can build users’ trust in your brand and that they will become your customers in the future. You can tell your brand’s stories to help people understand you better. Another way to market your e-commerce business is to reveal the face of the brand heroes. It will make your brand friendly with social media users.

Now that your users know you deeply, it’s time to engage with them. Creating user-generated content is a great way to engage with your customers. Appreciate users by presenting the content they share. You should also share high-quality content, useful content, and entertaining content.

  • Optimize social media posts

Follow the social media trend. Sharing platform-appropriate publications is particularly beneficial in attracting the type of users concerned. Keep an eye on market trends and what your competition is doing on social media.

Use the awesome features provided by the platform to accommodate more business. Stay up to date with new platform updates and features so that you don’t miss any approach to reach your customers.

Do keyword research, including images and videos in your social media posts.

  • Invest in paid advertising

There are many advertising opportunities when it comes to social media. Social media advertising for your e-commerce business helps target users who are interested in your products. Social media influencers are the ones people follow for new trends and what they use. Collaborating with social media influencers in your field is another way to expand your reach.

  • Follow the 3S – Stable, Short, and Soft

Make sure to follow the 3S – Stable, Short, and Sweet. Be consistent in your messages. Sharing unusual posts will lead to a lack of customer interest in your brand. Long content is less likely to get more views.

Create content that prompts users to act quickly with short, pleasant information. No one prefers to read longer content and they don’t even have a lot of time. So, your posts should be relevant.


Social networks are an integral part of everyone’s life. It is therefore the best way to spread your brand name, generate sales and attract loyal subscribers. Use the tactics outlined above to leverage social media for your e-commerce business to gain brand awareness, traffic, and sales.

7 Ways You Can Leverage Social Media for Your E-commerce Business

Zoya Scoot

Content Manager at MageComp

Zoya Scoot is a Hubspot Certified Inbound Marketing Specialist and Content Marketing Specialist at MageComp and writes on digital marketing, business advice, and e-commerce blogging. She contributes to prestigious blogs like hacker noon, your story and articles factory. When she’s not writing, you’ll find her traveling, eating, and listening to music.



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