The beautiful moments of UEFA EURO 2020 made magical by vivo
With the conclusion of the UEFA EURO 2020 closing ceremony, presented by vivo, fans around the world had nearly a month of great times around the great game. Throughout the tournament, vivo helped encourage and empowering people around the world to live in the moment and get closer to the action as they connect and celebrate with friends, family and other fans.
As the very first presenter of the EURO 2020 closing ceremony, vivo presented a particularly spectacular championship final at Wembley Stadium, incorporating cutting-edge artificial intelligence technology and exceptional performance for millions of spectators worldwide. of the event. As one of the first large-scale sporting events after a year of social distancing, EURO 2020 was the most technologically advanced European Cup in the championship’s six decades of history, meeting high expectations and the passion of fans around the world.
Ahead of the tournament, vivo launched its “To Beautiful Moments” campaign and invited fans to channel their energy into the game by sharing their applause and cheers on social media. The fan-generated content was showcased during the EURO 2020 closing ceremony. As an official tournament partner, vivo has also used its proprietary AR technology to repair memorable photos of famous moments in the history of the tournament. tournament. vivo presented the restorations of these beautiful moments to UEFA as an official gift for the 60th anniversary of the UEFA European Football Championship.
Speaking after the closing ceremony, Spark Ni, senior vice president and chief marketing officer of vivo, said: “Our brand is delighted to have helped make the moments around the beautiful game a little more magical for our users, subscribers and other fans. Throughout the tournament, it has been amazing to connect with people from all over the world and we look forward to channeling that passion into our continued partnership with UEFA. ”
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