As football fans have been eagerly awaiting the return of UEFA EURO 2020, which begins on June 11, 2021, vivo wants to help fans create, capture and share the beautiful moments surrounding the tournament.
Launched today, the brand introduced a #ToBeautifulMoments & #vivoSuperTime social activation with the support of ex-England star Michael Owen, calling on fans to share their chants, cheers and applause for the opportunity to feature in the tournament closing ceremony presented by vive.
Bring people together for the love of the game
“The virtues of football, in the way it brings together people from all over the world, from different backgrounds, from different teams, all in the name of sportsmanship, is what makes it a truly magnificent game,” said said Owen, who is a UEFA EURO Ambassador 2020. “Although the experience is different this year, I am delighted to team up with vivo to encourage and allow the fans to be in the moment and to bring their energy and their passion in one of the tournament’s best moments. ”
Fans who submit their videos and photos with the hashtag #ToBeautifulMoments & #vivoSuperTime on social media can be featured in a standout virtual display during the broadcast of the UEFA EURO 2020 closing ceremony on 11 July. Whether it’s capturing and sharing the perfect fan selfies or energetic cheering and applause videos, the task is simple: upload a photo or video with the hashtag #ToBeautifulMoments & #vivoSuperTime to show your support. to EURO 2020 and to your national team and your favorite players.
At the closing ceremony, which will be a combination of live action and augmented reality, fan videos will be incorporated into an engaging visual spectacle and streamed live to viewers at home.
“Football is back, and football has never been so hungry for dedication, passion and fan presence. vivo calls on all football fans to come together once again to celebrate this beautiful moment, and we are delighted to be able to bring the fans’ love for the beautiful game into the event with the help of technology, ”said said Spark Ni, senior vice president. and vivo CMO.
The #vivoSuperTime initiative is part of the brand’s “To Beautiful Moments” campaign surrounding this year’s tournament, bringing to life vivo’s passion to make every moment more magical for its users.
To find out more about the “To Beautiful Moments” campaign and vivo’s activations around UEFA EURO 2020, visit https://www.vivo.com/en/activity/euro2020.
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